Invest in Story

Story is free.

A guy like James Cameron, and he’s only one of many, will spend millions of dollars on effects, and studios regularly spend millions on getting good acting talent, but modern movies are so slight on story that you know they don’t spend any time refining it. It is true that good storytellers and screenwriters are not cheap (although compared to Brad Pitt they are, in fact, cheap), and smart studios surely spend lots of money getting the best. But these smartly written stories are one in a twenty at best.

If you’re a director/writer and the project is yours anyway, and you consider yourself a storyteller, just take a little longer to get it better! Think of it this way:

If you owned a bar you’d spare no expense on the decor, right? And you’d surely spend to attract the best bar managers and staff possible. And your bar would be advertised wherever necessary? Well not investing in story is like plugging your iPod into your expensive bar sound system and putting it on shuffle. You’ll have DMX rapping to your dinner guests and Norah Jones serenading your late night party crowd. Cyprus Hill will follow opera and be succeeded by the Jonas brothers. Though you might have an amazing opening night at your bar, people will eventually stop coming.

IPod playlists are free to create. Just like story.

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Comments 3

  1. Virginia wrote:

    Amen. That something could have value AND is free seems contradictory in today’s consumer world, but it’s true that real substance doesn’t cost a dime. How do we encourage people to close their wallets?

    Posted 23 Dec 2009 at 2:59 am
  2. Teresa Cook wrote:

    Seceded?

    Posted 24 Dec 2009 at 1:00 pm
  3. Lee wrote:

    I’m such an adept misspeller that I need to introduce rare homophones to continue my misspelling success. I have now changed the sentence to read “succeeded,” which is what I meant. For the Jonas brothers to secede Cyprus Hill they’d first have to be a part of the rap group, which is a musical mashup nobody is eager to see.

    Posted 24 Dec 2009 at 3:15 pm

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