And I Thought I Lacked Focus…

Publisher’s Lunch yesterday had something about a new nonfiction trade publisher called The Experiment that’s just launched. They focus on health, nutrition, fitness, psychology, relationships, self-help, parenting, sexuality, science, and the environment.

How can you focus on 10 different topics? That’s not focus. The only non-fiction they’ve ruled out is biography and history. Are publishers scared of picking a niche? Even imprints, which are supposed to be focused groups inside publishing houses, often publish six or seven different types of work. Which is one reason the imprint is entirely useless to the consumer. Anyway, it just does seem to make sense to use the world “focus.”